Center for Branding

Tags: Brand and Branding

Statement of Purpose

The Center for Branding at Pitt Business is dedicated to being a world leader in the study of branding and digital marketing. The center aims to provide cutting-edge research insights to industry partners, while developing a deep talent pool of marketing professionals who excel in digital marketing.

Institution:

Joseph M. Katz Graduate School of Business

Research Center Director

Vanitha Swaminathan

Research Center Director's Job Title

Thomas Marshall Professor of Marketing; Director & Founder of the Katz Center for Branding

Some Research Centers in
Brand and Branding

In Research Centers

Wisconsin School of Business
Center for Brand & Product Management
The Wisconsin School of Business’ dedicated center for fostering industry connections to propel marketing leadership, discovery, and impact.

In Research Centers

Kelley School of Business
Center for Brand Leadership
Brand names are among a firm's most valuable assets. To ensure their ongoing success, brands need versatile leaders at the helm.At the Center for Brand Leadership, we train top MBA students to be the next generation of strong brand managers.

In Research Centers

Columbia Business School
Center on Global Brand Leadership
The Center on Global Brand Leadership creates, gathers, and shares insights on how to build and manage strong brands. The center fosters a community of researchers, alumni, students, and business leaders from global corporations, agencies, and consulting firms to advance new knowledge, promote widespread learning, and serve as a forum to address the many challenges of brand building, brand management, and strategic marketing.