Center for Customer Insights
Tags: Customer Insights
Statement of Purpose
At Yale’s Center for Customer Insights (YCCI) at the School of Management, the most innovative and successful companies are partnering with the world’s leading-edge academics to understand the evolving dynamics of consumer behavior. Working together, we bring the latest academic theories into the marketplace—and bring back the latest marketplace thinking to our research.
Institution:
Yale School of Management
Research Center Director
Ravi Dhar
Research Center Director's Job Title
George Rogers Clark Professor of Management and Marketing, Yale School of Managemente
Some Research Centers in
Customer Insights
Customer Insights
In Research Centers
McCombs School of Business
Center for Customer Insight & Marketing Solutions
The Center for Customer Insight & Marketing Solutions (CCIMS) facilitates interaction between industry, students, and marketing faculty to enhance classroom experiences; enable real world problem solving; and facilitate faculty learning opportunities. As a result, marketing students will be prepared to exceed industry expectations upon graduation; companies will have access to fresh ideas through faculty, student, and peer company interaction; Marketing will be a leading program at McCombs; and our faculty research will be informed by industry’s pressing challenges.
