Center for Market Advantage

Tags: Market Leadership, Market Studies

Statement of Purpose

In today’s fast-paced, globally integrated world, generic strategies and traditional approaches are not working anymore. Decision makers need empirically-supported, action-driven insights to generate sustainable competitive advantages. The Rutgers Center for Market Advantage (CMA) enables its members to uncover new insights, extract wisdom from data, and implement proven competitive strategies.

Institution:

Rutgers Business School

Research Center Director

Sengun Yeniyurt

Research Center Director's Job Title

Professor, Vice Dean for Academic Programs and Learning Assurance; Co-Editor-in-Chief of Rutgers Business Review

Some Research Centers in
Market Leadership | Market Studies

In Research Centers

University of Pittsburgh Graduate School of Public and International Affairs
Center for Governance and Markets
The Center for Governance and Markets' mission is to understand the diverse institutions and governance arrangements that affect social order and human well-being in the United States and around the world. They generate knowledge of ways in which individuals and communities overcome challenges to living free, prosperous, and peaceful lives. The Center is a hub of a global network of researchers and practitioners in the areas of governance and institutional analysis.

In Research Centers

UTS Business School
Centre for Policy and Market Design
Market Design studies why some institutions are successful and how to mend those that fail. The UTS Centre for Policy and Market Design combines the Economic Department's broad range of policy design expertise.Members from various departments within the Business School combine their different backgrounds and expertise in a single Centre to facilitate synergistic research collaborations, broaden the fields of research and expertise, and attract attention and funding from external organisations including businesses, policymakers, and governmental agencies.

In Research Centers

Stockholm School of Economics
Mistra Center for Sustainable Markets
Misum is an interdisciplinary and multi-stakeholder research environment at the Stockholm School of Economics (SSE). Our scholars originate from different departments and centers at SSE and high impact external institutions. Our mission is to develop internationally recognised and cutting-edge research for diverse stakeholder groups on transitioning markets towards sustainable development.

In Research Centers

Stockholm School of Economics
Center for Market Studies
The research conducted at the Center for Market Studies (CMS) primarily concerns change and development of markets and industries, including how various actors take action to influence the direction of such developments.CMS is one of the oldest research centers at SSE and can trace its lineage back to the first marketing professor at SSE, Gerhard Törnqvist. The center has a long history of research on goods distribution, business markets and business-to-business marketing. Today, however, we also have ongoing projects directly concerned with consumer markets and marketing. Our research focuses on understanding changes in different types of markets and market systems, and how various actors take action within these contexts. Focus, then, is on dynamics at the meso-level of the economy, i.e. we study change in industries, markets, ecosystems, and/or networks. This means that our research covers marketing and sales, purchasing and supply chain management, technology development and diffusion, technology enabled business transformations, institutional changes in markets, international marketing, retailing and distribution, sustainability, etc.

In Research Centers

McDonough School of Business
Institute for the Study of Markets and Ethics
The Georgetown Institute for the Study of Markets and Ethics brings together the finest scholars and best teachers from different fields to advance understanding of the ethical issues inherent in the functioning of the market society.

In Research Centers

SC Johnson Graduate School of Management
Emerging Markets Institute
Founded in 2010, Cornell’s Emerging Markets Institute at the Samuel Curtis Johnson Graduate School of Management provides thought leadership on the role of emerging markets—and emerging market multinationals—in the global economy. The Institute brings together preeminent practitioners and academics from around the world to develop the next generation of global business leaders and create the premier research center on the role of emerging markets in the global economy.