Center for Market Leadership
Tags: Leadership, Market Studies
Statement of Purpose
The Center for Market Leadership, founded in 2008, is establishing itself as a resource for scholars and senior executives worldwide. The center achieves its mission through three primary strategies: interdisciplinary research, executive education, and conferences with corporate partners. Our research focuses on how leading organizations transform themselves to be more customer-oriented and, with that orientation, drive innovation and growth. Much of this work has become the core of executive programs designed for senior executives responsible for creating a culture in which innovation and growth are central.
Institution:
Kellogg School of Management
Research Center Director
Gregory Carpenter
Research Center Director's Job Title
Harold T. Martin Professor of Marketing and Director of the Center for Market Leadership
Some Research Centers in
Leadership | Market Studies
Leadership | Market Studies
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Tags: Leadership
