Center for Marketing Solutions

The Creativity Marketing Centre (CMC) is a platform for thought leadership and knowledge exchange on the role of creativity as a driving force of value in marketing.

The Future of Marketing Institute (FOMI) was founded in 2019 and has quickly become the premier global forum for teaching, research and outreach on topics related to the future of marketing. The mission of FOMI is to investigate and publish research on a variety of leading-edge marketing topics including artificial intelligence, hyper-personalization, augmented/virtual reality, affective (emotion) computing, location-based marketing, privacy, ethics and many others.

With digital-savvy consumers, mountains of customer data, and more ways to reach your audience than ever before, marketing is going through exciting transformation. During this three-semester program we bring the top 15–20 Tippie marketing students together, and with a combination of skill-building curriculum and real-time projects, we help them launch their marketing careers.

The Institute for Research in Marketing brings together the expertise of the Carlson School’s marketing faculty with top marketers and market research professionals from global brands, creating thought-provoking dialogue and driving the science and practice of marketing forward. This two-way conversation provides greater context for faculty research and encourages real-world adoption of that research, leading to better business strategies and more effective public policies. Michelle Champlin Bergner, an accomplished global marketing professional and adjunct marketing faculty member, serves as director of the Institute.

The purpose of the Center for Sales and Marketing Strategy is to align important sales and marketing problems with academic research and analysis techniques. This results in strategies that measurably improve business performance, and furthers the creation and dissemination of sales and marketing knowledge.

The Center for Customer Insight & Marketing Solutions (CCIMS) facilitates interaction between industry, students, and marketing faculty to enhance classroom experiences; enable real world problem solving; and facilitate faculty learning opportunities. As a result, marketing students will be prepared to exceed industry expectations upon graduation; companies will have access to fresh ideas through faculty, student, and peer company interaction; Marketing will be a leading program at McCombs; and our faculty research will be informed by industry’s pressing challenges.