Center on Global Brand Leadership
Tags: Brand and Branding
Statement of Purpose
The Center on Global Brand Leadership creates, gathers, and shares insights on how to build and manage strong brands. The center fosters a community of researchers, alumni, students, and business leaders from global corporations, agencies, and consulting firms to advance new knowledge, promote widespread learning, and serve as a forum to address the many challenges of brand building, brand management, and strategic marketing.
Institution:
Columbia Business School
Research Center Director
Bernd H. Schmitt
Research Center Director's Job Title
Robert D. Calkins Professor of International Business and Faculty Director of the Center on Global Brand Leadership
Some Research Centers in
Brand and Branding
Brand and Branding
In Research Centers
Joseph M. Katz Graduate School of Business
Center for Branding
The Center for Branding at Pitt Business is dedicated to being a world leader in the study of branding and digital marketing. The center aims to provide cutting-edge research insights to industry partners, while developing a deep talent pool of marketing professionals who excel in digital marketing.
Tags: Brand and Branding
In Research Centers
Wisconsin School of Business
Center for Brand & Product Management
The Wisconsin School of Business’ dedicated center for fostering industry connections to propel marketing leadership, discovery, and impact.
Tags: Brand and Branding
In Research Centers
Kelley School of Business
Center for Brand Leadership
Brand names are among a firm's most valuable assets. To ensure their ongoing success, brands need versatile leaders at the helm.At the Center for Brand Leadership, we train top MBA students to be the next generation of strong brand managers.
Tags: Brand and Branding
