Tusher Initiative for Management of Intellectual Capital

The Tusher Initiative for the Management of Intellectual Capital engages in research, teaching, and outreach on management and policy issues surrounding intangible assets and firm competitiveness. The intangible assets under study include: intellectual property, knowhow, relational capital, brands, and corporate culture. The Tusher Initiative activities are animated by the recognition that in today’s global economy, competitive advantage no longer rests on tangible assets and financial capital, but on the ownership and astute management of difficult to imitate intangible assets and capabilities.